Car sharing at its simplest. GIG is the evolution of car sharing in the San Francisco Bay area, quickly getting you from here to there—the perfect service for getting you to those uncharted locations on your checklist. Just pick up a car near you, go anywhere for as long as you want, then park it in the Home Zone, and you're done. It doesn't get much easier or more straightforward than that. You can even strap your bike to the built-in roof rack and get out there. 

Muhtayzik Hoffer engaged me as a freelancer to develop the brand's logo and accompanying elements. The identity fuses the letter "G" with the iconic location mark to speak directly to the get out and discover mentality.

Client: Gig
Agency: Muhtayzik Hoffer (Freelancer)
Services: Visual Identity, Logo Development