Brand Development & Packaging Design
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V8

V8 Brand Transformation: Modernizing a Heritage Wellness Brand

V8's strategic rebrand successfully transformed its "old person brand" perception into a vibrant wellness leader, capturing younger demographics while retaining loyal customers. The brand evolution focused on making plant-based nutrition accessible and appealing to modern health-conscious consumers.

The comprehensive visual overhaul addressed portfolio-wide inconsistencies through a unified design system. A streamlined logo featuring natural green tones replaced decorative elements, while dynamic food photography showcasing cascading ingredients reinforced V8's plant-powered heritage. This systematic approach allowed individual product lines to maintain unique identities while staying visually connected to the master brand.

The "Find It In V8" campaign leveraged new brand assets to boost nationwide awareness. A notable success story emerged with V8+ Energy, which experienced significant growth as younger consumers embraced its plant-based energy proposition across social media platforms, particularly on TikTok and Instagram. The brand capitalized on this momentum by launching seasonal limited editions.

V8

Reigniting The Power of Plants

Wellness is more than an intake of vitamins and nutrients; it's about nourishment that powers your day and leaves you feeling good inside and out. So whether you require fuel to power up, a little boost of energy to keep you going, or a refreshing sip to quench your thirst, the power of plants is here to help you flourish.

Discover the vibrant energy of nature's goodness within. Through transforming vegetables, fruits, and botanicals into delicious & dynamic blends, V8 unleashes the power of plants.

 

Client: Campbell’s V8 Juice
Agency: Hatch SF
Services: Strategy, Brand Identity, Photography


Nicole Flores - Creative Director
Patrick Smith - Associate Creative Director
Sean Morse - Design Director
Yijing Yan - Graphic Designer
Annabelle Breaky - Food Photography