The supplement space is a fast-growing industry; new information comes out daily, illuminating some key areas we overlook in our wellness journeys. Mimio was no exception to this but with the key differentiator of focusing on cellular care. The world of cellular care is one that people know little about, in tandem with what they are missing out on.

Mimio needed to make its debut into the world and find resonance with its target demographic. To connect with their consumer, they needed to find a concise visual and written tone that would convey the product's holistic benefits without getting lost in a sea of complex science terminology

The visual identity for the Mimio was developed around the central tenant of creating a relationship between people and their cells. The design elements evoke a sense of flourishment, empowering individuals to be at their best. With this in mind, the logo played off the notion of repetition derived from the product's mimetic qualities while also using it as a source of amplification upon which to build.

The product provides a natural sense of balance and harmony with one's biology, providing a warm and uplifting physical and mental state. To aid in this, we have a warm-tone color palette alongside lifestyle imagery to humanize the brand.

A vital part of the solution was to adorn the brand's visual look and feel with a language that validated the product's offering. Mimio's tone of voice was crafted to balance the need for concise, easy-to-digest benefits with the hard-hitting science to back it all up. Language such as "Give Your Cell's Some Love" and "Enhancing The Human Health Span" came into play. The lines connect to the brand's promise while fusing in a healthy dose of personality.

Mimio Health launched its first proprietary formula to great acclaim in spring 2023. They’ve since been featured at the Future Food-Tech conference and on TechCrunch and IndieBio’s channel and raised a substantial seed round.