The 2017 Crazy Explosive release required a toolkit that was as innovative as the shoe itself. With the focus on seeing the game differently and showcasing the creative nature and style of the game, the tool kit utilizes collaged textures and images from various perspective to speak to the omni-capabilities of the shoe. This toolkit would be used when crafting assets across a wide array of mediums and platforms, ranging from social media, online retail, print, and environmental graphics.
Designed while at Hovercraft.
Photography provided by Adidas
These pieces represent a usage of the toolkit's components and not necessarily the final layouts implemented.