Lewis & Clark Law School's alumni magazine was reimagined to build energy and engagement by alumni and friends, strengthen the Law School's reputation and influence rankings, support admission and fundraising efforts, and share school news in a polished and professional manner.
The logo and layout exploration launched directly from the definition and concept of being an advocate. To publicly support or recommend a particular cause or policy. To advocate is a positive and uplifting expression. It's about standing up and saying something. The new Advocate logo and magazine design express this mentality through the subtle integration of an arrow.
The reimagined magazine is clean, modern, and professional while showcasing the unique personality of this Northwest law school and has generated excitement among staff, alumni, and the academic community.
Designed while at Hub Collective