At Great Circle believes that the best way to make positive contributions across the complex coffee world is by playing a pivotal role in creating a virtuous cycle: incentivizing and rewarding the best quality coffee at origin and giving it the respect it deserves by preparing it with consideration. With a genuine belief that "High Tides Lifts All boats," the identity was crafted around this core passion, imbuing the brand with a sense of passionate care.
Designed while at Pilot.